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Own the Area: Why Small Businesses Should Invest in a Local SEO Campaign

Jan 8, 2018 | SEO (Search Engine Optimization) | 0 comments

local SEO campaign map

What does a local SEO campaign mean for your business? People are increasingly dependent on search engines to find the product or service they’re looking for. Whether they need a car repair service or a great dining experience, they’ll whip out their phones and do a Google search for products or services near them.

Of all the people who rely on the Internet, about 75% of users don’t scroll past the first page. It is important, therefore, that you stay on the first page of the search engine results. You‘d want to stay at the top of the page too — because the top spot gets nearly 33% of the clicks.

A search engine optimization (SEO) campaign for your business website can help you in this endeavor. It makes you more visible to search engines, which, in turn, can place you at the highest positions of the search results page.

In 2018, however, small businesses shouldn’t just focus on standard SEO strategies. Rather, you should invest in local SEO to amplify your online presence to your target location.

How is Local SEO Different from Conventional SEO?

Local SEO marketing generates traffic from location-based searches. A local SEO campaign aims to make your website visible in search queries that involve your geographic area.

For instance, if you own a jewelry shop in Knoxville, Tennessee, a local SEO campaign will boost your ranking position whenever a person keys in jewelry stores in Knoxville Tennessee. This way, you stay relevant in geographic-centric searches and increase your exposure in your local area.

Why is Local SEO Important for Small Businesses?

A well-executed local SEO campaign is a lucrative profit maker since you’re targeting the people who need your service the most. Staying on top of the search results page for a local search helps you beat out your competitors, too.

In fact, a study from Hubspot found that 76% of local searches lead to a phone call, inquiring about a product or service. It is also a powerful tool that drives people to your business; about 50% of users who perform a local search on their phones visit a physical store on the same day. In fact, about 34% of people who searched on a computer or tablet also did the same.

Additionally, about 78% of these local-mobile searches lead to offline purchases.

How Can You Boost Your Local SEO?

So, how can you boost your online presence? Here a few simple things you can do.

  • Respond to reviews – Reviews, whether positive or negative, help increase your online visibility. Encourage your customers to post reviews and respond to them. Don’t shy away from a conversation.
  • Engage in Social Media – Being active on social media helps increase your website’s visibility. Develop a robust social media strategy and actively connect with users.
  • Publish relevant content – In digital marketing, content is king. Therefore, produce good content to drive traffic to your website. It will increase your credibility in the eyes of search engines.

Hiring a Local SEO Expert

Local SEO sounds easier than it seems, but it’s not. It is very intensive and time consuming and if you make a mistake, you can get blacklisted by the search engines. You still need to choose the right keywords, Set up good on-page SEO for your website, build a good back link portfolio, and keep up with Google’s ever-changing algorithm — all while avoiding expensive SEO mistakes. To boost your online presence, you’ll need reliable SEO experts to analyze and implement all the important aspects of an effective digital marketing strategy for your business.

With years of experience and expertise, our team at P1 Digital Marketing can craft a local SEO campaign that’s aligned with your business goals in mind. We research, develop and deploy your SEO project effectively, monitor its progress, and solve any issues that may arise. Our proven SEO methodology boosts your rankings, drives traffic to your website, and helps to generate more leads for your business. At P1 Digital Marketing, we can help your small business grow.

Contact us today to schedule an obligation-free consultation.

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