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Why a Great Web Design is Essential to the Success of a Small Business

Dec 12, 2017 | Website Design | 0 comments

great web design

Great web design is essential for small business success. Nearly every business in today’s marketplace has a website. Unfortunately, the appearance on some business websites looks terrible (due to poor color or design choice) or unoriginal (due to the use of generic design templates).

If you want your small business to succeed and stand out from your competition, you should have a website that looks modern & up-to-date and meets the current HTML & CSS coding and design standards. A great website design allows you to bolster your current advertising campaigns, take control of your brand image online and build long term relationships with your clients.

High quality, professional web design plays an important role in the success of your business, whether you are looking to go up against your local competition, attract more customers, or contend with the major players in your industry. If you’re not entirely convinced, here’s why you should seriously consider incorporating excellent web design for your business website.

Great Web Design Creates a Good First Impression

An eye-tracking study by the Missouri University of Science and Technology revealed that users who visit a website take less than a second (0.2 seconds, to be exact) to form a first impression. The first glance from a new visitor spells out how he or she interacts with your website, business, or brand.  A website’s aesthetically pleasing design makes that first glance last longer and retains visitors.

Great Web Design Builds Credibility and Trust

The goal of a website is to communicate with users so that it encourages them to interact with your small business and potentially become a customer. A site that appears credible makes it easier for visitors to trust you and the products or services offered by your company. A study from Stanford University on web credibility, in fact, revealed that 75 percent of users admitted to passing judgments on the credibility of a business based on the design of the website. When a site looks trustworthy, users feel more confident and more comfortable sharing personal information and performing transactions.

Great Web Design Minimizes Your Bounce Rate

Web design that appears too busy can discourage visitors from continuing through to learn more about the products or services of your business. Even if people find your website through a link on a related page or the search results page, they will likely bounce away and search for other sites if they cannot immediately find the information they want. When your website has good web design, it attracts your visitors and entices them to seek more information about your business which lowers your bounce rate and improves your SEO.

Great Web Design Improves Site Navigation Experience

Navigation is one of the most vital components of a website. It can make or break a site, especially for a website with many pages. If you have a well-designed website, visitors will find that traveling throughout the whole website is quick and easy. Moreover, it makes information on your site easy to find and understand.

Given the many benefits of a well-designed website, it is crucial that you update the design of your site or have a new one created to improve your competitive edge. If you are looking for a company that produces websites that look and work great, turn to our team of professional web designers P1 Digital Marketing. We perform website design for local and small businesses in a variety of industries. We can help you effectively set up your online presence and attract your target audience.

Give us a call today at 865-298-4600 to schedule an obligation-free consultation.

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