Pay Per Click (PPC) Advertising
Also known as PPC or paid search, pay per click advertising is a marketing strategy by which businesses purchase digital ad space to gain search engine real estate. The ads appear in the organic listings on a search engine results page (SERP). With PPC, you can achieve top positions on search engines and appear on relevant partner websites, and in turn receive instant traffic. PPC is the fastest and most predictable way to get your name in front of buyers looking specifically for your products or services.
Why Use PPC?
PPC advertising offers many advantages that other marketing tools simply cannot. It’s highly targeted, which means high quality traffic will find you. Your ad is visible 24 hours a day, and can reach people in areas that traditional marketing cannot reach.
In addition, you can easily control the budget and ROI for your campaign, as well as spend only on qualified traffic. The cost of the ads is based on two things: the keywords you use and cost-per-click (CPC).
There are many PPC platforms, but the most frequently used so far is Google AdWords, although Facebook Ads and Bing Ads are also becoming popular among businesses and marketers.
Knowledgeable and Dedicated In-House Experts
We have dedicated in-house experts at P1 Digital Marketing who are fully knowledgeable PPC experts. They will help you achieve your goals quickly and cost-effectively.
Our PPC services enable you to identify solutions for a few quick wins, costs for new campaigns, and keyword recommendations. Our methodology also complements existing SEO strategies.
Data-Focused Approach to PPC
Data is at the heart of our methodology. We test business models, keywords, and marketplace verticals and develop your overall PPC advertising plan. This way, we can maximize the ROI of your campaign.