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Frequently Asked Questions

What does P1 stand for in your business name?

We get that question a lot. P1 stands for, “Page 1 rankings”, which is what we strive to achieve for all of our clients. Google’s mission is “to organize the world’s information and make it universally accessible and useful”. In other words: to build the perfect search engine that helps people find what they are looking for. Google always wants to show you the best result for your search query. Our goal is to try to make your website the best result possible when someone searches for the kind of products or services that your local business offers.

I don’t think we have a budget for SEO right now.

The value of SEO lies in the quality of the output. You get what you pay for. Our work is 100% white-hat and of the highest quality and has long-lasting effects that will yield returns for years to come. Local SEO is a long-term investment in free traffic for your business. If you aren’t marketing your business online today, I guarantee you that your competitors are. Can you afford not to do SEO for your business?

Do I need Local SEO?

Yes, if you run a local business. Local SEO targets local search specifically. This means that your audience is within a few miles from your business and that your online presence is meant to drive traffic to your local business. Local SEO is usually much easier to rank for than Organic SEO because local SEO is more targeted and less competitive. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories.

I want results now and I know SEO is a long-term strategy.

SEO is complex. If there was an easy way to get ranked within a day, everyone would be doing it. It takes time. Using our trusted and time-tested digital marketing methodologies will give you results that are long lasting. With SEO, you not only have to do what your competitors are doing, but you have to do more and you have to do it better. We specialize in doing it better. There are no shortcuts to good, high quality SEO that brings you long-lasting, measurable results.

How do I know your local SEO strategies work?

We have a proven track record of success for our clients who have trusted us with their digital marketing needs. You can look at some of our testimonials on our testimonials page. We only succeed when you succeed. We keep up with the latest digital marketing trends and we know what the search engines require in order to rank websites at the top of the search results pages. We are skilled experts that stay on the cutting edge of SEO.

I’ve been burnt by other SEO companies before. What makes you any different?

It’s very unfortunate that you had to deal with those types of companies in the past. We have several client testimonials you can look at and a portfolio of happy clients you can contact. Unlike some of those other “so-called” experts, we care about our clients and we truly want you to succeed. When you succeed, we succeed.

Do I really need this for my business? I’m doing well with word of mouth referrals.

Each year, the number of consumers making purchasing decisions online increases. If this trend continues you will be forced to go online at some point, by which time you will be very far behind your competitors. If you aren’t marketing your business online today, your potential customers won’t be able to find you tomorrow. As a result, you are leaving a lot of money on the table and you are losing business to your competitors who are already online.

Gone are the days when a simple listing in a phone directory could get you all the business you wanted. People are much more tech-savvy these days and they want the solutions to all their problems instantly at their fingertips.

Do you offer a guarantee?

No, Google warns against ranking guarantees. If anyone promises you first page rankings, run and don’t look back. We can’t make that guarantee because we don’t control Google. We do guarantee to meet the agreed upon service levels and we guarantee to do our best to help you succeed. We also guarantee that we will be transparent and that you will see real, measurable results via access to our proprietary user dashboard.

I’ve already wasted lots of time and money on this internet marketing stuff before and it just doesn’t work for me. How do I know you can get results?

Digital Marketing entails a whole lot more than just having a website and a Facebook page. It takes a certain level of expertise and experience to know what on-page and off-page strategies work best for your business and it takes time to get results. You not only have to do what your competitors are doing… but more. We look at your entire online presence and work closely with you to implement the best digital marketing strategies that will generate the most ROI for your business.

How often should I update my website?

Your website is your top salesperson. This is where your prospects and customers will usually go FIRST for more information about your company, products, and services. What they experience on your website could have a direct impact on your sales. So, make sure all your information is up to date. Consider adding a blog for weekly or monthly updates to keep fresh content on your website – both for your customers and the search engines.

I already have a Facebook Fan Page – that’s digital marketing, right?

Yes and no, digital marketing involves using VARIOUS channels to connect and communicate with your target audience. So, it can be a very broad term. A solid digital marketing strategy ties everything together to make sure you reach your audience where they are at by using the right digital platforms at the right time.

What are the different types of digital marketing?

Some of the most common types of digital marketing include:

  1. Mobile– to reach the massive amount of mobile internet users.
  2. SEO– to increase website visibility across the search engines.
  3. Email– to deliver personalized, targeted messages to your audience.
  4. Social Media– to connect with your audience and manage your brand image and deliver your message across multiple social channels.
  5. Pay Per Click– to get exclusive search engine placement.
  6. Reputation Management – to protect your brand and build your online reputation.
  7. Video – to enhance your brand, showcase your products and services and connect with your customers.

Is digital marketing outdated and overrated?

Not at all. In fact, it’s here to stay. The world is only becoming more and more digitally inclined every single day. To adjust, your business must adapt to the ever-changing marketplace and do whatever it takes to effectively reach and convert your target audience. And your audience is online. Today, the first-place people go to find the products and services they need is their smart phones, tablets or pc’s. If you aren’t online today, your potential customers won’t find you tomorrow, but they will find your competition.

Do you work with my type of business?

Yes. We work with a variety of businesses in a variety of niches of all sizes, including start-ups and national brands. Not only that, but our experience spans across various industries from large financial sectors to smaller, localized businesses across the United States.

What if I don’t know what kind of digital marketing service I need?

No problem. Our approach is different. We don’t just sell services – we sell SOLUTIONS. So instead of trying to sell you a bunch of services you may not need, we will analyze your current digital marketing presence to see what’s best for you, as well as what needs to be improved. Based on our findings, we will put together a step-by-step digital marketing strategy with one end goal in mind: To bring MORE customers to you who are already searching for your products and services.

What are your fees?

Since each of our clients have specific needs and goals that are unique to them, our project fees vary based on your specific business goals. While it is difficult to give exact figures, we have worked with companies that have budgets of just a few hundred dollars per month up to several thousand per month.

Do you guarantee 1st page SEO results and how long will it take?

Unfortunately, no one can guarantee results because there are just too many variables in the equation.  We don’t own Google and they ultimately control the outcome. We do implement SEO best practices and follow Google’s TOS (Terms of Service) which does, in part, help our clients achieve great results.

Our track-record of success proves that when implemented correctly and strategically, most businesses do see expected results. How fast will that happen? Again, there is no definite answer here, but we work actively and consistently to meet our clients’ goals in the shortest amount of time possible. We are a results-driven digital marketing agency.

How will you keep me updated on the progress of my project?

We believe in full transparency and we love keeping our clients up-to-date, so you know where you stand always with your digital marketing campaigns. Depending on the type of project you choose, you will receive regular reports outlining the actions and performance details of your campaigns. Not only that, but our SEO clients receive access to our proprietary campaign tracking dashboard that keeps you up to date – in real time – on how well your website is ranking in the search engines and much more. Of course, you can reach out to us whenever you need to.

Choose the digital marketing company that can walk the talk and produce results driven, measurable results for your business. Call P1 Digital Marketing today for more information about our full line of digital marketing services.
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