A local business citation is simply any mention of your business’s name, address, and phone number (NAP) on the internet. Citations can appear in many places, such as:

• Online business directories like Yelp, Angi, and Yellow Pages

• Local chamber of commerce websites

• Social media platforms like Facebook and LinkedIn

• Map and navigation apps like Google Maps, Apple Maps, and Waze

• Review sites and local blogs

Each time your business information appears online, it helps confirm to search engines — and potential customers — that your business is real, trustworthy, and active in your local area.

To learn more about how Google uses this information, check out the official Google Business Profile Help Center

Search engines like Google and Bing rely on consistent business information to determine which local businesses to show in search results. When your business’s NAP information is the same across multiple reputable websites, it strengthens your credibility and helps improve your local search rankings.

Here’s how local citations help your business grow online:

1. Boosts Local Search Rankings
   Consistent citations tell search engines that your business is legitimate and active, which can help you rank higher in the Google Local Pack (the map listings that show up for local searches). For more insight, check out this Moz guide on local SEO and citations
   
   
2. Builds Trust With Search Engines and Customers
   When customers see your business listed in multiple directories, it builds trust and brand awareness. People tend to click on and call businesses they recognize and see frequently online.

3. Increases Website Traffic and Phone Calls
   Every citation gives your business another opportunity to be found by potential customers searching for your products or services. More visibility often means more website visits, phone calls, and leads.

4. Improves Your Online Reputation
   Many citation sources allow customers to leave reviews. Positive reviews on trusted directories can help attract more customers and build your reputation online.